Understanding Rivalry And Its Influence On Sports Fans
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Language: en
Pages: 330
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Type: BOOK - Published: 2019-03-29 - Publisher: IGI Global
While rivalries are a key aspect of the sports world, they are not well understood. It is essential to study how rivalries influence fan behavior in order to pr
Language: en
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Type: BOOK - Published: 2019 - Publisher: Information Science Reference
While rivalries are a key aspect of the sports world, they are not well understood. It is essential to study how rivalries influence fan behavior in order to pr
Language: en
Pages: 133
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Type: BOOK - Published: 2020-07-01 - Publisher: Springer Nature
This book focuses on how rivalry influences fan perceptions and behaviors, the role of organizations to responsibly promote rivalries, and discusses how to decr
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Pages: 149
Pages: 149
Type: BOOK - Published: 2021-09-17 - Publisher: Springer Nature
This interdisciplinary book extends knowledge by comparing rivalry and rival group behavior in sport within areas outside of sport, such as consumer brands, pol
Language: en
Pages: 132
Pages: 132
Type: BOOK - Published: 2023-01-10 - Publisher: Springer Nature
In previous books, the author has investigated rivalry in the context of sport and non-sport settings. This book investigates how rivalry and group member behav
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