Wally Olins On Brand

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Brand New: The Shape of Brands to Come

Brand New: The Shape of Brands to Come
Author :
Publisher : Thames & Hudson
Total Pages : 224
Release :
ISBN-10 : 9780500772034
ISBN-13 : 0500772037
Rating : 4/5 (037 Downloads)

Book Synopsis Brand New: The Shape of Brands to Come by : Wally Olins

Download or read book Brand New: The Shape of Brands to Come written by Wally Olins and published by Thames & Hudson. This book was released on 2014-04-22 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: The world’s leading practitioner of branding predicts the future of companies’ identities in an ever -changing marketing landscape What is the future for brands and branding? Does globalization mean that variety and individuality will be crushed out of existence by massive multinationals? Will everywhere and everything become similar, like the world of airports today? Or will there still be room for brands that thrive on being different? What about the impact of digital technology and increasing customer feedback through the internet and social media? What, in fact, do customers want? Today's businesses, in addition to thinking about price and authenticity, have to deal with corporate social responsibility. How does this affect the products and services we consume? How does it influence the way we feel about organizations? Are corporations here to maximize profits and grow, or to help society, or both? With the rapid rise of new markets in India, China, Brazil, and elsewhere, will new global brands emerge based around local cultural strengths and heritage? If so, what will this mean for the traditional dominance of brands based on Western cultural norms? Wally Olins's fascinating book looks at every aspect of the world of branding. With his customary flair and no-nonsense prose, he analyzes the problems facing today's organizations, criticizes corporate missteps, praises those companies who seem to be building and sustaining brands efficiently in our brave new world, and predicts the future of branding. No one interested in marketing, business, or contemporary culture will want to be without this book.


Brand New: The Shape of Brands to Come Related Books

Brand New: The Shape of Brands to Come
Language: en
Pages: 224
Authors: Wally Olins
Categories: Business & Economics
Type: BOOK - Published: 2014-04-22 - Publisher: Thames & Hudson

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The world’s leading practitioner of branding predicts the future of companies’ identities in an ever -changing marketing landscape What is the future for br
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Here,Wally Olins sets out the ground rules for branding success in the 21st century, explaining why understanding the links between business, brand and consumer
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Language: en
Pages: 341
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Type: BOOK - Published: 2004-04-17 - Publisher: Thames & Hudson

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"Wise, witty, readable, and very, very useful. A tour de force from the world's leading authority on branding." —Anthony Hopwood, Said Business School, Oxford
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Language: en
Pages: 337
Authors: Debbie Millman
Categories: Biography & Autobiography
Type: BOOK - Published: 2011-10-10 - Publisher: Skyhorse Publishing Inc.

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"This engaging and highly informative book presents twenty interviews with the world's leading designers, anthropologists and innovators in the field of brandin
The New Guide to Identity
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Authors: Wolff Olins
Categories: Business & Economics
Type: BOOK - Published: 2017-03-02 - Publisher: Routledge

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It is, of course, commonplace for corporations to operate sophisticated identity programmes. But identity has now moved way beyond the commercial area. We live