When Customers Think We Dont Care

Download or read book Strangers to Ourselves written by Timothy D. Wilson and published by Harvard University Press. This book was released on 2004-05-15 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Know thyself," a precept as old as Socrates, is still good advice. But is introspection the best path to self-knowledge? Wilson makes the case for better ways of discovering our unconscious selves. If you want to know who you are or what you feel or what you're like, Wilson advises, pay attention to what you actually do and what other people think about you. Showing us an unconscious more powerful than Freud's, and even more pervasive in our daily life, Strangers to Ourselves marks a revolution in how we know ourselves.