Winespeak

Download or read book Campania’s Wine on the Net written by Francesco Nacchia and published by Cambridge Scholars Publishing. This book was released on 2019-05-08 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores the multi-sensorial world of wine-tasting language, with a specific focus on communicative dynamics between winemakers and ordinary consumers in the context of online commerce. Promotional tasting notes of labelled wines from Campania—a Southern Italian region famous worldwide for its unique wine tradition—in their Italian and English version, are analysed to pursue the twofold aim of identifying the most common knowledge domains from which wine professionals draw new words from, and assessing the degree of terminological harmonisation between these descriptions and national/international terminological standards. Translation strategies put into use to promote Italian wines to the wider English-speaking audience are also discussed. The book provides a snapshot of wine language and is addressed to linguists and other academics, as well as members of the wine community and ordinary wine drinkers.