50 Marketing

Download or read book 50+ Marketing written by Jean-Paul Tréguer and published by Palgrave Macmillan. This book was released on 2002-09-06 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: As a result of demographic and other factors in many countries, the over fifty age group have emerged as having significant disposable income and market power, yet much advertising, promotion and marketing is still targeted primarily at younger age groups. In a unique and compelling book the author, a pioneer in this area, shows that this is an essential market for companies and how they can focus their marketing for maximum benefit.