The 50 Plus Market
Author | : Dick Stroud |
Publisher | : Kogan Page Publishers |
Total Pages | : 340 |
Release | : 2007 |
ISBN-10 | : 074944939X |
ISBN-13 | : 9780749449391 |
Rating | : 4/5 (391 Downloads) |
Download or read book The 50 Plus Market written by Dick Stroud and published by Kogan Page Publishers. This book was released on 2007 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drawn from original research, this work takes an international perspective of the subject of marketing to the 50 and over demographic and includes insight into how leading multinationals view the 50-plus market.