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Markplus Inc: Winning The Future - Marketing And Entrepreneurship In Harmony

Markplus Inc: Winning The Future - Marketing And Entrepreneurship In Harmony
Author :
Publisher : World Scientific
Total Pages : 288
Release :
ISBN-10 : 9789811221736
ISBN-13 : 9811221731
Rating : 4/5 (731 Downloads)

Book Synopsis Markplus Inc: Winning The Future - Marketing And Entrepreneurship In Harmony by : Philip Kotler

Download or read book Markplus Inc: Winning The Future - Marketing And Entrepreneurship In Harmony written by Philip Kotler and published by World Scientific. This book was released on 2021-02-04 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book seeks to understand how a one-man consultancy practice can grow to become what is arguably the largest such enterprise in one of the world's largest countries. It follows the incredible story of the start-up MarkPlus and its journey to become what it is today. Through this journey, one will discover the importance of developing innovative and original marketing frameworks and practices, along with the purpose and passion of a start-up's founder. This insightful book covers many well-established marketing concepts and practices and sheds light on the path that many entrepreneurs must take in establishing their own businesses.


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