A Good Name And A Strong Set Of Values Will Stand The Test Of Time

Download or read book World's Greatest Brands written by Interbrand and published by . This book was released on 1992-02-17 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: The importance of brand-name identification is not taken lightly (especially by their owners). It can make or break an organization. By focusing on over 300 of the world's leading trademarks, Interbrand provides an overview of the brand arena. Industries covered range from automobiles to financial services. Describes what makes each brand powerful and how each is differentiated from its competitors on a brand-by-brand basis. Also explores branding trends in different industries and countries.