A Guidebook For Marketing Transit Services To Business

Download or read book A Guidebook for Marketing Transit Services to Business written by Multisystems, inc and published by . This book was released on 1999 with total page 976 pages. Available in PDF, EPUB and Kindle. Book excerpt: This report provides information on successful business-to-business marketing techniques with application to transit. The Guidebook provides motivation for doing business-to-business marketing, lessons from the private sector as well as the transit industry, guidance on how to implement a business-to-business marketing program, tools and techniques for business-to-business marketing, and evaluation measures. The report should be useful to transit planners, managers, marketing professionals, and others interested in the use of marketing strategies to build ridership.