A Practical Guide To Crm
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Language: en
Pages: 303
Pages: 303
Type: BOOK - Published: 2002-02-05 - Publisher: CRC Press
In today's global economy the customer has more and better choices than ever before, bringing on one of the biggest challenges the business community faces toda
Language: en
Pages: 724
Pages: 724
Type: BOOK - Published: 2002 - Publisher: Kogan Page Publishers
Packed with international case studies and examples, the book begins with a detailed analysis of the state of CRM and e-business in the financial services globa
Language: en
Pages: 178
Pages: 178
Type: BOOK - Published: 2021-03-08 - Publisher: Business Expert Press
CRM first entered the business vocabulary in the early 90’s; initially as a systems driven technical solution. It has since escalated in importance as system
Language: en
Pages: 273
Pages: 273
Type: BOOK - Published: 2015 - Publisher: Pearson Education
Social CRM is already enabling innovative companies to engage customers through powerfully effective two-way dialogues, and to build customer-centric strategies
Language: en
Pages: 495
Pages: 495
Type: BOOK - Published: 2009 - Publisher: Routledge
This title presents an holistic view of CRM, arguing that its essence concerns basic business strategy - developing and maintaining long-term, mutually benefici
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