A Practitioners Guide To Account Based Marketing

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Improve relationships, drive growth and win new business by developing and implementing highly-customized B2B marketing programmes for key accounts.
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Account-based marketing, also known as client-centric marketing, is in the process of transforming modern marketing practice. It involves taking a strategic app
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As some of today's major and complex companies are worth more than the GDPs of some countries, traditional marketing approaches, such as glossy corporate campai
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