A Research Agenda For Place Branding

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A Research Agenda for Place Branding

Author	: Dominic Medway
Publisher	: Edward Elgar Publishing
Total Pages	: 224
Release	: 2021-04-28
ISBN-10	: 1839102845
ISBN-13	: 9781839102844
Rating	: 4/5 (844 Downloads)

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Book Synopsis A Research Agenda for Place Branding by : Dominic Medway

Download or read book A Research Agenda for Place Branding written by Dominic Medway and published by Edward Elgar Publishing. This book was released on 2021-04-28 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: This cutting-edge Research Agenda for Place Branding explores ideas and debates that inform a refreshing take on the future of place branding and marketing. It argues that we are at a juncture where the logical and sensible step is to push the 'reset button' on such activity and fully reconsider its purpose and goals.

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