A Risk Benefit Perspective On Early Customer Integration

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A Risk-Benefit Perspective on Early Customer Integration

A Risk-Benefit Perspective on Early Customer Integration
Author :
Publisher : Springer Science & Business Media
Total Pages : 253
Release :
ISBN-10 : 9783790819625
ISBN-13 : 379081962X
Rating : 4/5 (62X Downloads)
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Book Synopsis A Risk-Benefit Perspective on Early Customer Integration by : Christoph Kausch

Download or read book A Risk-Benefit Perspective on Early Customer Integration written by Christoph Kausch and published by Springer Science & Business Media. This book was released on 2007-08-02 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: Customer integration in the early innovation phase, considered the method of choice in theory and practice, has shown unexpected side effects that may even outweigh its recognized advantages. As a result, management needs to be able to assess in advance whether the involvement of customers will add overall value to an innovation project. This book develops a mathematical formula to support this decision.


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