A Strategic Analysis Of Chinese Airline Industry Under Online Environment

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A Strategic Analysis of Chinese Airline Industry under Online Environment

A Strategic Analysis of Chinese Airline Industry under Online Environment
Author :
Publisher : Scientific Research Publishing, Inc. USA
Total Pages : 111
Release :
ISBN-10 : 9781618964366
ISBN-13 : 1618964364
Rating : 4/5 (364 Downloads)

Book Synopsis A Strategic Analysis of Chinese Airline Industry under Online Environment by : Hang Liu

Download or read book A Strategic Analysis of Chinese Airline Industry under Online Environment written by Hang Liu and published by Scientific Research Publishing, Inc. USA. This book was released on 2018-03-29 with total page 111 pages. Available in PDF, EPUB and Kindle. Book excerpt: The boom of internet is causing another industrial revolution. It is necessary for Chinese airlines to develop E-business in order to keep their competitive advantages. China Southern Airlines is the first Chinese airlines to enter E-business sector and is fairly successful in Chinese civil aviation market. However, comparing with British Airways, current E-business strategy in this company quite falls behind. After a strategic analysis, it is clearly that E-business is a profitable strategy for China Southern Airlines and should be applied further. It is quite urgent for China Southern Airlines to enlarge and improve its E-business strategies so that it can consolidate its leading position in this market segment. Therefore, some reasonable future strategic choices are put forward and a recommendation is given. On the other hand, the explosion of Chinese economy provides a rapid growth of air traffic world widely. British Airways and other foreign airlines would increase their profits significantly from Chinese air market.


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