A Survey Of Research In Commerce And Management

Download or read book Designing Research Questionnaires for Business and Management Students written by Yuksel Ekinci and published by SAGE. This book was released on 2015-02-12 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Designing Research Questionnaires, Yuksel Ekinci guides you through origins, types of questionnaire, basic components, types of questions and properties of measurement scales, how to design a questionnaire, sequence of questions, layout decisions and pilot testing, examples and strengths and limitations. Ideal for Business and Management students reading for a Master’s degree, each book in the series may also serve as reference books for doctoral students and faculty members interested in the method. Part of SAGE’s Mastering Business Research Methods Series, conceived and edited by Bill Lee, Mark N. K. Saunders and Vadake K. Narayanan and designed to support researchers by providing in-depth and practical guidance on using a chosen method of data collection or analysis.