Advanced Introduction To Consumer Behavior Analysis

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Advanced Introduction to Consumer Behavior Analysis

Advanced Introduction to Consumer Behavior Analysis
Author :
Publisher : Edward Elgar Publishing
Total Pages : 205
Release :
ISBN-10 : 9781784716936
ISBN-13 : 1784716936
Rating : 4/5 (936 Downloads)
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Book Synopsis Advanced Introduction to Consumer Behavior Analysis by : Gordon Foxall

Download or read book Advanced Introduction to Consumer Behavior Analysis written by Gordon Foxall and published by Edward Elgar Publishing. This book was released on 2017-05-26 with total page 205 pages. Available in PDF, EPUB and Kindle. Book excerpt: This concise introduction presents a rigorous analysis of consumer choice from the perspective of consumer behavior analysis. Gordon Foxall provides a deeper understanding of what consumers actually buy and the nature of the utility that shapes and maintains patterns of consumption.


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