Advanced Introduction To Marketing Strategy

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Advanced Introduction to Marketing Strategy

Advanced Introduction to Marketing Strategy
Author :
Publisher : Edward Elgar Publishing
Total Pages : 144
Release :
ISBN-10 : 9781800377899
ISBN-13 : 1800377894
Rating : 4/5 (894 Downloads)
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Book Synopsis Advanced Introduction to Marketing Strategy by : Day, George

Download or read book Advanced Introduction to Marketing Strategy written by Day, George and published by Edward Elgar Publishing. This book was released on 2022-06-07 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: This visionary book presents a systematic, next-generation approach to marketing strategy, demonstrating how success is gained and sustained via continuous innovation to create new value for customers. George S. Day develops the outside-in approach to formulating strategy, while providing compelling insights into key market stakeholders to illustrate how to sustain customer value leadership in the face of mounting market turbulence.


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