Advertising Age
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For a full list of entries and contributors, a generous selection of sample entries, and more, visit the The "Advertising Age" Encyclopedia of Advertising websi
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This book is for young startups and entrepreneurs in the advertising, marketing, and digital services space. It's an A-to-Z guide for young advertising firms, f
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This book provides much-needed insight into current social marketing and advertising practices. The authors offer a framework for social marketing, before explo
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Interested in learning about the challenging, exciting, and the societal important fields of advertising and marketing communication? This book catapults you in
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