Advertising Age
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Language: en
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Pages: 1754
Type: BOOK - Published: 2015-06-18 - Publisher: Routledge
For a full list of entries and contributors, a generous selection of sample entries, and more, visit the The "Advertising Age" Encyclopedia of Advertising websi
Language: en
Pages: 324
Pages: 324
Type: BOOK - Published: 2016-09-30 - Publisher: Springer
This book is for young startups and entrepreneurs in the advertising, marketing, and digital services space. It's an A-to-Z guide for young advertising firms, f
Language: en
Pages: 193
Pages: 193
Type: BOOK - Published: 2020-11-27 - Publisher: Edward Elgar Publishing
This book provides much-needed insight into current social marketing and advertising practices. The authors offer a framework for social marketing, before explo
Language: en
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Pages: 220
Type: BOOK - Published: 1984 - Publisher:
Language: en
Pages: 176
Pages: 176
Type: BOOK - Published: 2011-07-19 - Publisher:
Interested in learning about the challenging, exciting, and the societal important fields of advertising and marketing communication? This book catapults you in