Buy This Book
| Author | : Mica Nava |
| Publisher | : Routledge |
| Total Pages | : 369 |
| Release | : 2013-11-05 |
| ISBN-10 | : 9781136181726 |
| ISBN-13 | : 1136181725 |
| Rating | : 4/5 (725 Downloads) |
Download or read book Buy This Book written by Mica Nava and published by Routledge. This book was released on 2013-11-05 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: Buy This Book is an important contribution to the history and understanding of consumption and advertising. This book brings together an outstanding collection of writing on the study of advertising, consumer practices and the future directions of research. Advertising and Consumption constitutes an invaluable resource for researchers, teachers and students. The essays are based on new textual and ethnographic research and engage with existing theoretical and historical work to form a volume which is a challenging companion to studies in this field.
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