Advertising And The Marketplace
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Language: en
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Type: BOOK - Published: 2021-07-31 - Publisher: Edward Elgar Publishing
This accessible and comprehensive textbook explores the role of advertising in the marketplace. It investigates how firms’ advertising strategies are informat
Language: en
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Pages: 72
Type: BOOK - Published: 2006 - Publisher: Heinemann-Raintree Library
By the time you reach eighteen years of age, there is every chance that you will have already watched more than a quarter of a million TV adverts. That is just
Language: en
Pages: 454
Pages: 454
Type: BOOK - Published: 1980-01-01 - Publisher: Glencoe/McGraw-Hill Post Secondary
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Pages: 442
Pages: 442
Type: BOOK - Published: 1990 - Publisher: Psychology Press
Now available in a significantly updated second edition featuring two new chapters, Social Communication in Advertising remains the most comprehensive historica
Language: en
Pages: 240
Pages: 240
Type: BOOK - Published: 2009-11-23 - Publisher: Springer
This book explores the history and practice of testimonial advertising in the United States from the mid-nineteenth century to the present day, addressing a sur
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