Advertising And The Mind Of The Consumer

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Advertising and the Mind of the Consumer
Language: en
Pages: 348
Authors: Max Sutherland
Categories: Business & Economics
Type: BOOK - Published: 2000 - Publisher: Kogan Page Publishers

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Advertising is an established and ever-present force, and yet just how it works continues to be something of a mystery. It's hard to believe that we spend an es
Advertising and the Mind of the Consumer
Language: en
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Authors: Max Sutherland
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Type: BOOK - Published: 2008 - Publisher: Allen & Unwin Australia

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Provides insight into the mind of both the consumer and the creators of advertisements by looking at the tricks successful advertisers use and how and why some
The Consumer Mind
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Authors: Pepe Martínez
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Type: BOOK - Published: 2012-06-03 - Publisher: Kogan Page Publishers

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The Consumer Mind explores the relationship between consumers and brands, analysing the types of communication and their perception of brands. Based on research
Marketing Metaphoria
Language: en
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Authors: Gerald Zaltman
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"Marketing Metaphoria undresses the mind of the consumer to reveal the powerful, unconscious viewing lenses that shape what people think, hear, say, and do. The
The Advertised Mind
Language: en
Pages: 268
Authors: Erik Du Plessis
Categories: Business & Economics
Type: BOOK - Published: 2005 - Publisher: Kogan Page Publishers

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Du Plessis draws on information about the working of the human brain from psychologists, neurologists, and artificial intelligence specialists to suggest why "a