Advertising As Communication
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Advertising is a form of communication that constantly impinges on our daily lives, yet we are often unaware of its more subtle form of persuasion, or of the ex
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Advertising has traditionally communicated messages to consumers with strong local and national identities. However, increasingly, products, producers, advertis
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This book addresses innovative and new aspects of branding and advertising communication, by drawing on a broad, interdisciplinary range of theories, methods an
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The book presents a wide selection of studies and works in the area of international communication including seven main areas: Advertising and Communication Eff