Advertising Cultures

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Advertising Cultures

Author	: Sean Nixon
Publisher	: SAGE
Total Pages	: 194
Release	: 2003-04
ISBN-10	: 0761961984
ISBN-13	: 9780761961987
Rating	: 4/5 (987 Downloads)

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Book Synopsis Advertising Cultures by : Sean Nixon

Download or read book Advertising Cultures written by Sean Nixon and published by SAGE. This book was released on 2003-04 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: The economic and cultural role of the `creative industries' has gained a new prominence and centrality in recent years. These worlds are explored here through the most emblematic creative industry: advertising. Advertising Cultures presents a case-study of the social make-up, informal cultures and subjective identities of these creative practices.

Advertising Cultures Related Books

Language: en
Pages: 194

Advertising Cultures

Authors: Sean Nixon

Categories: Business & Economics

Type: BOOK - Published: 2003-04 - Publisher: SAGE

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The economic and cultural role of the `creative industries' has gained a new prominence and centrality in recent years. These worlds are explored here through t

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Advertising Cultures

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The economic and cultural role of the `creative industries' has gained a new prominence and centrality in recent years. These worlds are explored here through t

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Through its artful engagement with consumers, advertising subtly shapes our everyday worlds. It plays upon powerful emotions -- envy, fear, lust and ambition. B

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Promotional Cultures

Authors: Aeron Davis

Categories: Language Arts & Disciplines

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The Rise and Spread of Advertising, Public Relations, Marketing and Branding.

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Advertising and Popular Culture

Authors: Jib Fowles

Categories: Business & Economics

Type: BOOK - Published: 1996-01-23 - Publisher: SAGE

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Is it possible that consumers exploit advertising even more so than advertising exploits and influences our culture? Author Jib Fowles argues that consumers loo