Advertising Is Dead

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Advertising Is Dead Long Live Advertising

Author	: Tom Himpe
Publisher	: Thames and Hudson
Total Pages	: 0
Release	: 2008-05-27
ISBN-10	: 0500286876
ISBN-13	: 9780500286876
Rating	: 4/5 (876 Downloads)

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Book Synopsis Advertising Is Dead Long Live Advertising by : Tom Himpe

Download or read book Advertising Is Dead Long Live Advertising written by Tom Himpe and published by Thames and Hudson. This book was released on 2008-05-27 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: As more and more conventional advertising channels become blocked, brands are beginning to renounce routine practice and take alternative and more exclusive routes. This illustrated book offers an overview of these revolutionary techniques, media and ideas.

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Language: en
Pages: 0

Advertising Is Dead Long Live Advertising

Authors: Tom Himpe

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Rarely has a book about advertising created such a commotion as this brilliant account of the principles of successful advertising. Published in 1961, Reality i

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Categories: Cultural industries

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The Making of the American Creative Class narrates the history of workers in New York's publishing, advertising, design, and broadcasting industries and their e

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Launch! Advertising and Promotion in Real Time

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Launch! Advertising and Promotion is written for advertising and promotion courses taught to students in the business school and journalism & mass communication