Advertising To Children

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Advertising to Children

Author	: M. Blades
Publisher	: Palgrave Macmillan
Total Pages	: 0
Release	: 2014-08-29
ISBN-10	: 0230252028
ISBN-13	: 9780230252028
Rating	: 4/5 (028 Downloads)

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Book Synopsis Advertising to Children by : M. Blades

Download or read book Advertising to Children written by M. Blades and published by Palgrave Macmillan. This book was released on 2014-08-29 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This important source for students, researchers, advertisers and parents reviews the debates and presents new research about advertising to children. Chapters cover food and alcohol advertising, the effects of product placement and new media advertising, and the role of parents and teachers in helping children to learn more about advertising.

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Concern is growing about the effectiveness of television advertising regulation in the light of technological developments in the media. The current rapid growt

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Advertising to Children stimulates and informs the debate on the ethics and effectiveness of marketing to children. The research tackles a wide range of issues

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In all circumstances, television advertisements affect children of different age and gender groups in terms of consumption. Advertisers consider children as the

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Advertising to Children

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Children represent a valuable target audience for advertisers, with over $200 billion in direct purchases and influenced spending. However, questions exist abou

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Creating an environment in which children in the United States grow up healthy should be a high priority for the nation. Yet the prevailing pattern of food and