The Brand of Print
| Author | : Andie Silva |
| Publisher | : BRILL |
| Total Pages | : 260 |
| Release | : 2019-10-01 |
| ISBN-10 | : 9789004410244 |
| ISBN-13 | : 9004410244 |
| Rating | : 4/5 (244 Downloads) |
Book Synopsis The Brand of Print by : Andie Silva
Download or read book The Brand of Print written by Andie Silva and published by BRILL. This book was released on 2019-10-01 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Brand of Print uses contemporary marketing theory to analyze prefaces, dedications, and other paratexts authored by early English printers, publishers, and booksellers as a unique genre, showcasing how these "print agents" developed niche markets by building relationships with readers.
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