An Insider's Guide to Place Branding
| Author | : Florian Kaefer |
| Publisher | : Springer Nature |
| Total Pages | : 276 |
| Release | : 2021-03-29 |
| ISBN-10 | : 9783030671440 |
| ISBN-13 | : 3030671445 |
| Rating | : 4/5 (445 Downloads) |
Download or read book An Insider's Guide to Place Branding written by Florian Kaefer and published by Springer Nature. This book was released on 2021-03-29 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: This professional guidebook highlights brand development and management for cities, regions, countries, and destinations. It presents a unique collection of expert interviews, combined with latest research insights and thoughts on the most relevant topics and trends linked to the reputation, brand development and management of cities, regions, countries and destinations. This is a book which offers inspiring personal stories and reflections, and at the same time serves as essential know how guide for busy place managers, marketers and developers who care about the reputation and well-being of their community.
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