Analyzing Music In Advertising

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Analyzing Music in Advertising
Language: en
Pages: 183
Authors: Nicolai Graakjaer
Categories: Business & Economics
Type: BOOK - Published: 2014-11-27 - Publisher: Routledge

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The study of music in commercials is well-suited for exploring the persuasive impact that music has beyond the ability to entertain, edify, and purify its audie
Analyzing Music in Advertising
Language: en
Pages: 179
Authors: Nicolai Graakjaer
Categories: Business & Economics
Type: BOOK - Published: 2014-11-27 - Publisher: Routledge

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The study of music in commercials is well-suited for exploring the persuasive impact that music has beyond the ability to entertain, edify, and purify its audie
Soda Goes Pop
Language: en
Pages: 331
Authors: Joanna K. Love
Categories: Music
Type: BOOK - Published: 2019-07-10 - Publisher: University of Michigan Press

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From its 1939 “Nickel, Nickel” jingle to pathbreaking collaborations with Michael Jackson and Madonna to its pair of X Factor commercials in 2011 and 2012,
The Oxford Handbook of Music and Advertising
Language: en
Pages: 954
Authors: James Andrew Deaville
Categories: Music
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This Handbook explains how music contributes to the advertising that the public encounters on a daily basis. Chapters examine how the soundtracks of promotional
Understanding Popular Music Culture
Language: en
Pages: 330
Authors: Roy Shuker
Categories: Music
Type: BOOK - Published: 2012-11-12 - Publisher: Routledge

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Written specifically for students, this introductory textbook explores the history and meaning of rock and popular music. Roy Shuker's study provides an accessi