Applied Choice Analysis
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A fully updated second edition of this popular introduction to applied choice analysis, written for graduate students, researchers, professionals and consultant
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Almost without exception, everything human beings undertake involves a choice. In recent years there has been a growing interest in the development and applicat
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Originally published in 1981. Discrete-choice modelling is an area of econometrics where significant advances have been made at the research level. This book pr
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Conjoint analysis is probably the most significant development in marketing research in the past few decades. It can be described as a set of techniques ideally
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