Beyond Hofstede

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Beyond Hofstede

Author	: Cheryl Nakata
Publisher	: Palgrave MacMillan
Total Pages	: 312
Release	: 2009-07-16
ISBN-10	: PSU:000067147816
ISBN-13	:
Rating	: 4/5 ( Downloads)

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Book Synopsis Beyond Hofstede by : Cheryl Nakata

Download or read book Beyond Hofstede written by Cheryl Nakata and published by Palgrave MacMillan. This book was released on 2009-07-16 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: Hofstede introduced a culture paradigm that has been widely influential in international business. However, it’s relevance in light of culture’s increasing complexity due to globalization has been questioned. In this book, alternative culture frameworks and perspectives are offered by leading scholars in global marketing and management.

Beyond Hofstede Related Books

Language: en
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Beyond Hofstede

Authors: Cheryl Nakata

Categories: Business & Economics

Type: BOOK - Published: 2009-07-16 - Publisher: Springer

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Hofstede introduced a culture paradigm that has been widely influential in international business. However, its relevance in light of culture's increasing compl

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Beyond Hofstede

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Categories: Business & Economics

Type: BOOK - Published: 2009-07-16 - Publisher: Palgrave MacMillan

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A comprehensive survey of the key areas of research in cross-cultural communication, based on the authors' experience in organizing and delivering courses for u

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Cross-Cultural Analysis

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The first comprehensive and statistically significant analysis of the predictive powers of each cross-cultural model, based on nation-level variables from a ran