Beyond The Brand

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Beyond the Brand

Author	: John Winsor
Publisher	: Kaplan
Total Pages	: 269
Release	: 2004
ISBN-10	: 0793188369
ISBN-13	: 9780793188369
Rating	: 4/5 (369 Downloads)

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Book Synopsis Beyond the Brand by : John Winsor

Download or read book Beyond the Brand written by John Winsor and published by Kaplan. This book was released on 2004 with total page 269 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing expert John Winsor shows readers what some of the most forward-thinking companies today do to develop aggressive, innovative growth. This title also explains why engaging the right customers is essential to winning in business.

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