Block Busters
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Language: en
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Why the future of popular culture will revolve around ever bigger bets on entertainment products, by one of Harvard Business School's most popular professors Wh
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What’s behind the phenomenal success of entertainment businesses such as Warner Bros., Marvel Enterprises, and MGM — along with such stars as Jay-Z, Lady Ga
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Big-budget, spectacular films designed to appeal to a mass audience: is this what - or all - blockbusters are? Movie Blockbusters brings together writings from
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A guide to creating "ever-cool" entertainment. An asset to entertainment executives or anyone aiming to create the next big hit, this book offers guidelines for
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Type: BOOK - Published: 2010-04-15 - Publisher: Wayne State University Press
Considers the history of the American blockbuster—the large-scale, high-cost film—as it evolved from the 1890s to today. The pantheon of big-budget, commerc
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