Brand Against The Machine
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Language: en
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Type: BOOK - Published: 2011-10-24 - Publisher: John Wiley & Sons
Ditch traditional corporate branding to create a powerful, recognizable brand Brand Against the Machine offers proven and actionable steps for companies and ent
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In this breakthrough book, marketing expert Austin McGhie urges readers to set aside their obsession with "branding" and instead focus on the real work of marke
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