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Brand Attachment
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Brand relationships are critical because they can enhance company profitability by lowering customer acquisition and retention costs. This is the first serious
Attitude Strength
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Social psychologists have long recognized the possibility that attitudes might differ from one another in terms of their strength, but only recently had the pro
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The Influence of Values on Consumer Behaviour
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Substantial progress has been made in the conceptualization of values within psychology. The importance of values is also acknowledged in marketing, and compani