The Essential Brand Book
Author | : Iain Ellwood |
Publisher | : Taylor & Francis US |
Total Pages | : 340 |
Release | : 2002 |
ISBN-10 | : 0749438630 |
ISBN-13 | : 9780749438630 |
Rating | : 4/5 (630 Downloads) |
Download or read book The Essential Brand Book written by Iain Ellwood and published by Taylor & Francis US. This book was released on 2002 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: Providing readers with an insight into all the components of brand management including a wide range of business models and techniques, this book will help to build strong and effective brands in the marketplace.