Brand From The Inside

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Brand From the Inside

Brand From the Inside
Author :
Publisher : John Wiley & Sons
Total Pages : 315
Release :
ISBN-10 : 9780470419557
ISBN-13 : 0470419555
Rating : 4/5 (555 Downloads)

Book Synopsis Brand From the Inside by : Elizabeth Sartain

Download or read book Brand From the Inside written by Elizabeth Sartain and published by John Wiley & Sons. This book was released on 2008-06-06 with total page 315 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Brand from the Inside, Libby Sartain and Mark Schumann, branding experts who helped to build employer brands at Southwest Airlines and Yahoo!, describe this secret weapon for a business. The book gives leaders across an organization step-by-step instruction on how to motivate employees to consistently deliver the experience the customer brand promises. By building the employer brand from inside the business—ensuring consistent authenticity, substance, and voice throughout the business—any organization can unleash a powerful tool to emotionally engage employees and recruit and retain the best people.


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