Brand Society

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Brand Society

Author	: Martin Kornberger
Publisher	: Cambridge University Press
Total Pages	: 329
Release	: 2010-01-21
ISBN-10	: 9780521898263
ISBN-13	: 0521898269
Rating	: 4/5 (269 Downloads)

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Book Synopsis Brand Society by : Martin Kornberger

Download or read book Brand Society written by Martin Kornberger and published by Cambridge University Press. This book was released on 2010-01-21 with total page 329 pages. Available in PDF, EPUB and Kindle. Book excerpt: A fascinating account of the way in which brands influence the lives of individuals and the organizations they work in.

Brand Society Related Books

Language: en
Pages: 329

Brand Society

Authors: Martin Kornberger

Categories: Business & Economics

Type: BOOK - Published: 2010-01-21 - Publisher: Cambridge University Press

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A fascinating account of the way in which brands influence the lives of individuals and the organizations they work in.

Language: en
Pages: 329

Brand Society

Authors: Martin Kornberger

Categories: Business & Economics

Type: BOOK - Published: 2010-01-21 - Publisher: Cambridge University Press

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Brands are a fait accompli: they represent a mountain range of evidence in search of a theory. They are much exploited, but little explored. In this book, Marti

Language: en
Pages: 196

Tribal Marketing, Tribal Branding

Authors: Brendan Richardson

Categories: Business & Economics

Type: BOOK - Published: 2013-07-30 - Publisher: Springer

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Tribal branding allows marketers to benefit from greatly enhanced levels of consumer devotion to brands. Richardson incorporates the approach of ethno-marketing

Language: en
Pages: 101

A Fashion Retailer’s Guide to Thriving in Turbulent Times

Authors: Ghalia Boustani

Categories: Business & Economics

Type: BOOK - Published: 2022-12-01 - Publisher: Taylor & Francis

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By raising questions and providing scenarios for success, this book embraces fashion brand development in current turbulent retail environments. A brand must ha

Language: en
Pages: 337

Co-creating Brands

Authors: Nicholas Ind

Categories: Business & Economics

Type: BOOK - Published: 2019-12-12 - Publisher: Bloomsbury Publishing

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An essential guide to contemporary marketing that demonstrates, via case studies, the move towards marketing techniques that better reflect consumer needs. Bran