Brand The Change

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Brand the Change

Author	: Anne Miltenburg
Publisher	: BIS Publishers
Total Pages	: 224
Release	: 2018-02-13
ISBN-10	: 9063694784
ISBN-13	: 9789063694784
Rating	: 4/5 (784 Downloads)

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Book Synopsis Brand the Change by : Anne Miltenburg

Download or read book Brand the Change written by Anne Miltenburg and published by BIS Publishers. This book was released on 2018-02-13 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brand the Change is a guidebook to build your own brand. It contains 23 tools and exercises, 14 case studies from change making organisations across the world and 7 guest essays from experts.

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While the practice of branding is typically understood as a tool of marketing, a method of attaching social meaning to a commodity as a way to make it more pers