Branding Bud

Download Branding Bud full books in PDF, epub, and Kindle. Read online free Branding Bud ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!

Branding Bud

Branding Bud
Author :
Publisher : Ed Rosenthal
Total Pages : 300
Release :
ISBN-10 : 9781936807529
ISBN-13 : 1936807521
Rating : 4/5 (521 Downloads)

Book Synopsis Branding Bud by : David Paleschuck

Download or read book Branding Bud written by David Paleschuck and published by Ed Rosenthal. This book was released on 2021-05-25 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: Never before has a book been compiled on cannabis brands and the consumers they appeal to. Once an underground commodity, with legalization in more and more states and countries, cannabis is now marketed under a variety of national brands, each with its own unique approach to targeting consumers. The global legal cannabis market was valued at US$17.7 billion in 2019 and is expected to reach US$73.6 billion in 2027. Celebrities, athletes, politicians, and large corporations alike are investing and competing in this fast-paced industry. But what makes a cannabis brand successful? What techniques do companies use to brand and market their products? What segments have been established? In Branding Bud: The Commercialization of Cannabis, David Paleschuck answers these questions, digging deep into this evolving industry to uncover what both small companies and large corporations are doing to introduce their products to the hearts and minds of cannabis consumers. The results of his exploration may surprise you. Branding Bud showcases the exciting range of products that cannabis consumers will be able to buy in a local dispensary once legalization comes to their state. The book offers a comprehensive overview and contextualization of this new segment, examining the multitude of emerging brands, their creative assets, and the strategies behind them, and the political, legal, and cultural aspects of cannabis that inform the brand landscape of today. This book is a must-read for entrepreneurs, investors, marketers, designers, and anyone interested in the rapidly growing cannabis industry. -- David Paleschuck


Branding Bud Related Books

Branding Bud
Language: en
Pages: 300
Authors: David Paleschuck
Categories: Business & Economics
Type: BOOK - Published: 2021-05-25 - Publisher: Ed Rosenthal

DOWNLOAD EBOOK

Never before has a book been compiled on cannabis brands and the consumers they appeal to. Once an underground commodity, with legalization in more and more sta
How Brands Become Icons
Language: en
Pages: 282
Authors: D. B. Holt
Categories: Business & Economics
Type: BOOK - Published: 2004-09-15 - Publisher: Harvard Business Press

DOWNLOAD EBOOK

Coca-Cola. Harley-Davidson. Nike. Budweiser. Valued by customers more for what they symbolize than for what they do, products like these are more than brands--t
Billion-Dollar Branding
Language: en
Pages: 167
Authors: Honey Parker
Categories: Business & Economics
Type: BOOK - Published: 2012-08-21 - Publisher: Morgan James Publishing

DOWNLOAD EBOOK

Two advertising veterans explain the myths about branding—and how even the smallest businesses can benefit by defining themselves to their customers. Branding
Moats : The Competitive Advantages of Buffett and Munger Businesses
Language: en
Pages: 360
Authors: Bud Labitan
Categories: Business & Economics
Type: BOOK - Published: 2012-01-05 - Publisher: Lulu.com

DOWNLOAD EBOOK

Labitan examines the competitive advantages of businesses that Warren Buffett and Charlie Munger bought for Berkshire Hathaway Inc. The title of the book is bas
Can Legal Weed Win?
Language: en
Pages: 227
Authors: Dr. Robin Goldstein
Categories: Business & Economics
Type: BOOK - Published: 2022-07-05 - Publisher: Univ of California Press

DOWNLOAD EBOOK

Two economists take readers on a tour of the economics of legal and illegal weed, showing where cannabis regulation has gone wrong and how it could do better. C