Branding Tv

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Branding TV

Branding TV
Author :
Publisher : Taylor & Francis
Total Pages : 171
Release :
ISBN-10 : 9780240807539
ISBN-13 : 0240807537
Rating : 4/5 (537 Downloads)

Book Synopsis Branding TV by : Walter McDowell

Download or read book Branding TV written by Walter McDowell and published by Taylor & Francis. This book was released on 2005 with total page 171 pages. Available in PDF, EPUB and Kindle. Book excerpt: Previous ed.: Washington, D.C.: National Association of Broadcasters. 1999


Branding TV Related Books

Branding TV
Language: en
Pages: 171
Authors: Walter McDowell
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2005 - Publisher: Taylor & Francis

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Previous ed.: Washington, D.C.: National Association of Broadcasters. 1999
Branding TV
Language: en
Pages: 171
Authors: Walter McDowell
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2005-07-19 - Publisher: Taylor & Francis

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In an effort to halt increasing media competition and decreasing audience shares, Branding has become the new mantra among television station and network execut
The TV Brand Builders
Language: en
Pages: 344
Authors: Andy Bryant
Categories: Business & Economics
Type: BOOK - Published: 2016-04-03 - Publisher: Kogan Page Publishers

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The TV Brand Builders is the definitive account of how the biggest television networks, channels and programmes are created as brands, with rare privileged acce
Branding Television
Language: en
Pages: 227
Authors: Catherine Johnson
Categories: Performing Arts
Type: BOOK - Published: 2012-03-12 - Publisher: Routledge

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Branding Television examines why and how the UK and US television industries have turned towards branding as a strategy in response to the rise of satellite, ca
Branding TV
Language: en
Pages: 171
Authors: Walter McDowell
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2005-07-19 - Publisher: CRC Press

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Explains branding concepts, teaches how to measure brand equity, and suggests strategies to build brand equity.