Bringing Innovation to Market
| Author | : Jagdish N. Sheth |
| Publisher | : |
| Total Pages | : 280 |
| Release | : 1987-10-02 |
| ISBN-10 | : UOM:49015000446428 |
| ISBN-13 | : |
| Rating | : 4/5 ( Downloads) |
Book Synopsis Bringing Innovation to Market by : Jagdish N. Sheth
Download or read book Bringing Innovation to Market written by Jagdish N. Sheth and published by . This book was released on 1987-10-02 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: An incisive primer on how to make sure new technology-based products succeed. Explains the role of discontinuity and ways to deal with it when adopting a marketing strategy. It helps marketers plan for and manage discontinuity and identify their optimum marketing strategy. With a 10-Point Product Test Screen for assessing a product's chances in the marketplace, plus scores of actual examples, this is a book that can help every innovator reach a marketing breakthrough.
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