Building Brands

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Building Brands
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Between the Stock Market Crash and the Vietnam War, American corporations were responsible for the construction of thousands of headquarters across the United S
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Building Strong Brands
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As industries turn increasingly hostile, it is clear that strong brand-building skills are needed to survive and prosper. In David Aaker's pathbreaking book, MA
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New competition, technology and economics have changed the behaviour of markets and the practice of marketing. Customers are more discerning, and demand more qu
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Discover proven strategies for building powerful, world-class brands It's tempting to believe that brands like Apple, Nike, and Zappos achieved their iconic sta