Business Digitalization

Download Business Digitalization full books in PDF, epub, and Kindle. Read online free Business Digitalization ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!

Business Digitalization

Business Digitalization
Author :
Publisher : Taylor & Francis
Total Pages : 204
Release :
ISBN-10 : 9781000953732
ISBN-13 : 1000953734
Rating : 4/5 (734 Downloads)

Book Synopsis Business Digitalization by : Pantea Foroudi

Download or read book Business Digitalization written by Pantea Foroudi and published by Taylor & Francis. This book was released on 2023-09-29 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: Technological advances, alongside increasing globalization and growing awareness of socio-cultural and socio-political issues, are driving corporate branding innovations, and organizations must react and adapt quickly to compete. This book investigates and explores the impact of digital transformation on building corporate branding, identity and reputation. This book brings together international contributors to provide examples from a wide range of industries and firms, including the retailing and agrifood industries, and illustrates the many dimensions of corporate branding and theories and how they can be aided by digital transformation. It explores the connection of branding with artificial intelligence, social media networks and technologies 4.0, as well as the limitations and challenges they might deliver. Using a combination of theory, primary research findings and practice, this book offers viewpoints and expertise from multiple regions, appealing to a global audience. This edited collection serves as an important resource for researchers, scholars and postgraduate students of marketing, brand management and corporate communications and those interested in the emerging relationship with technology.


Business Digitalization Related Books

Business Digitalization
Language: en
Pages: 204
Authors: Pantea Foroudi
Categories: Business & Economics
Type: BOOK - Published: 2023-09-29 - Publisher: Taylor & Francis

DOWNLOAD EBOOK

Technological advances, alongside increasing globalization and growing awareness of socio-cultural and socio-political issues, are driving corporate branding in
The Digital Multinational
Language: en
Pages: 262
Authors: Satish Nambisan
Categories: Business & Economics
Type: BOOK - Published: 2022-02-15 - Publisher: MIT Press

DOWNLOAD EBOOK

How multinational companies can use digital technology to compete in a world where business is driven by the forces of both globalization and deglobalization. D
Digital Transformation Now!
Language: en
Pages: 80
Authors: Daniel R. A. Schallmo
Categories: Business & Economics
Type: BOOK - Published: 2018-01-12 - Publisher: Springer

DOWNLOAD EBOOK

Is digitalization a value-added approach? Global leaders believe so, and this book reveals how to digitally transform your business model and compete in today�
What's Your Digital Business Model?
Language: en
Pages: 167
Authors: Peter Weill
Categories: Business & Economics
Type: BOOK - Published: 2018-04-17 - Publisher: Harvard Business Press

DOWNLOAD EBOOK

Digital transformation is not about technology--it's about change. In the rapidly changing digital economy, you can't succeed by merely tweaking management prac
Designed for Digital
Language: en
Pages: 205
Authors: Jeanne W. Ross
Categories: Business & Economics
Type: BOOK - Published: 2021-09-21 - Publisher: MIT Press

DOWNLOAD EBOOK

One of Forbes's Top Ten Technology Books of the Year How to redesign ‘big, old’ companies for digital transformation and success—with examples from 300+ b