Business Market Management

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Business Market Management (B2B): Understanding, Creating, and Delivering Value

Author	: Anderson James C.
Publisher	: Pearson Education India
Total Pages	: 488
Release	: 2011
ISBN-10	: 8131731634
ISBN-13	: 9788131731635
Rating	: 4/5 (635 Downloads)

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Book Synopsis Business Market Management (B2B): Understanding, Creating, and Delivering Value by : Anderson James C.

Download or read book Business Market Management (B2B): Understanding, Creating, and Delivering Value written by Anderson James C. and published by Pearson Education India. This book was released on 2011 with total page 488 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Business Market Management (B2B): Understanding, Creating, and Delivering Value Related Books

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Pages: 488

Business Market Management (B2B): Understanding, Creating, and Delivering Value

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Type: BOOK - Published: 2011 - Publisher: Pearson Education India

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Business Market Management

Authors: James C. Anderson

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Written for undergraduate and MBA courses in business-to-business marketing or industrial marketing, this text explores the process of understanding, creating a

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Authors: Hedley Smyth

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Market Management and Project Business Development is a guide to the theory of marketing and selling projects in business, demonstrating how to secure and deliv

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Business Marketing Management

Authors: Michael D. Hutt

Categories: Industrial marketing

Type: BOOK - Published: 2014 - Publisher:

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"Reflecting the latest trends and issues, the new Europe, Middle East & Africa Edition of Business Marketing Management: B2B delivers comprehensive, cutting-edg

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Marketing Management and Communications in the Public Sector

Authors: Martial Pasquier

Categories: Business & Economics

Type: BOOK - Published: 2012-03-12 - Publisher: Routledge

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The fields of marketing and communication have become increasingly important for modern public administrations in recent years but the focus on these subjects h