Case Studies In Management And Business Volume 7 Uum Press

Download or read book Case Studies in Management and Business. Volume 7 (UUM Press) written by Abdul Halim Abdul Majid and published by UUM Press. This book was released on 2022-03-20 with total page 120 pages. Available in PDF, EPUB and Kindle. Book excerpt: This case book compiles five cases on business and management in Malaysia. The first case covered selected issues and challenges in managing family business’s transition. Meanwhile, the second case highlighted the challenges faced by SME Bank Berhad in formulating strategies to ensure its rebranding exercise to be successful. The third case is related to the world of entertainment, beauty and fashion business, Neelofa. As the co-founder of NH Prima International Sdn. Bhd., Neelofa involved in the fastest-growing Muslim fashion business. The fourth case is about Pak Tam Café, selected issues as well as its challenges in attracting and retaining customers. Finally, the fifth case alarmed challenges faced by Perlis Snake and Reptile Farm as the farm is facing problems due to decreasing number of visitors.