Categories in Markets
| Author | : Greta Hsu |
| Publisher | : Emerald Group Publishing |
| Total Pages | : 412 |
| Release | : 2010-11-12 |
| ISBN-10 | : 9780857245946 |
| ISBN-13 | : 0857245945 |
| Rating | : 4/5 (945 Downloads) |
Book Synopsis Categories in Markets by : Greta Hsu
Download or read book Categories in Markets written by Greta Hsu and published by Emerald Group Publishing. This book was released on 2010-11-12 with total page 412 pages. Available in PDF, EPUB and Kindle. Book excerpt: Focuses on how market categories shape processes of production and consumption and how these activities in turn shape category systems. This volume explores topics such as: how new categories emerge, become enacted and gain consensus, how categories are used by market agents, and how category systems change over time.
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