Choice Models In Marketing
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Language: en
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Type: BOOK - Published: 2008 - Publisher: Now Publishers Inc
Choice Models in Marketing examines recent developments in the modeling of choice for marketing and reviews a large stream of research currently being developed
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Marketing models is a core component of the marketing discipline. The recent developments in marketing models have been incredibly fast with information technol
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Type: BOOK - Published: 1992 - Publisher: MIT Press
"The discrete choice approach provides an ideal framework for describing the demands for differentiated products and can be used for studying most product diffe
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Type: BOOK - Published: 1997-10-14 - Publisher: Physica
This book provides a general framework for the construction of statistically efficient choice designs. It reviews previous strategies researchers have used to g
Language: en
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Pages: 0
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This monograph provides a review of choice models in marketing from the perspective of a utility maximizing consumer subject to budgetary restrictions. Marketin
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