Co-op Advertising
Author | : Robert F. Houk |
Publisher | : N T C Business Books |
Total Pages | : 0 |
Release | : 1995 |
ISBN-10 | : 0844234176 |
ISBN-13 | : 9780844234175 |
Rating | : 4/5 (175 Downloads) |
Download or read book Co-op Advertising written by Robert F. Houk and published by N T C Business Books. This book was released on 1995 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Maximize return on your advertising and promotion investments by using co-op. Read how to begin producing win-win relationships between and among manufacturers, distributors, and retailers, and how to work within the complex legal and IRS guidelines that govern co-op's use.