Competitive Success
| Author | : John A. Davis |
| Publisher | : John Wiley & Sons |
| Total Pages | : 423 |
| Release | : 2010-02-15 |
| ISBN-10 | : 9780470998229 |
| ISBN-13 | : 0470998229 |
| Rating | : 4/5 (229 Downloads) |
Book Synopsis Competitive Success by : John A. Davis
Download or read book Competitive Success written by John A. Davis and published by John Wiley & Sons. This book was released on 2010-02-15 with total page 423 pages. Available in PDF, EPUB and Kindle. Book excerpt: Competitive Success: How Branding Adds Value explains how companies can realize substantial competitive advantages and gains in financial and perceptive value if they develop a brand-centric philosophy. It describes the latest brand frameworks, emphasizing their practical applications. The book presents a comprehensive review of the entire brand spectrum, including: Brand strategy Implementation Customer/brand insight Resource allocation Performance measurement
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