Consumer Adoption And Usage Of Broadband

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Consumer Adoption and Usage of Broadband

Author	: Dwivedi, Yogesh K.
Publisher	: IGI Global
Total Pages	: 332
Release	: 2007-08-31
ISBN-10	: 9781599047850
ISBN-13	: 1599047853
Rating	: 4/5 (853 Downloads)

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Book Synopsis Consumer Adoption and Usage of Broadband by : Dwivedi, Yogesh K.

Download or read book Consumer Adoption and Usage of Broadband written by Dwivedi, Yogesh K. and published by IGI Global. This book was released on 2007-08-31 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt: Develops a conceptual model for examining consumer adoption, usage, and impact of broadband utilizing various methodologies, providing a clear window into the rational decisions of potential broadband consumers.

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Handbook of Research on Global Diffusion of Broadband Data Transmission

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Explores broadband adoption and the digital divide through a global perspective. Presents research on constructs such as relative advantage, utilitarian outcome